This is NOT About Business Plans

This Is About Discovering ‘If & How’ Self-Employment Is A Wise Choice

The objective here is quite simple: Help prospective entrepreneurs make better decisions about self-employment and, as a result, lower startup failure and increase success.

That goal is achieved by addressing two critical questions: Should I really be self-employed, and if so, what type of business environment might best fit who I am?

The information in 36 well structured lectures plus additional reading is used to create a ‘Personal Entrepreneurial Portrait’℠, a word picture describing an appropriate venture. The portrait results from complex personal decisions every entrepreneur must (or should) make before launching into self-employment.

ENTREPRENEURSHIP IS INDEPENDENCE AT WORK℠

Course Outline

Section 1: Orientation & Introduction
1 Stating The Problem 04:44
2 Foundation of the Focus Program 04:52
3 A Fundamental Truth About Self-Employment 03:17
4 A Formula for Successful Planning 03:31
5 Self Knowledge & Independence 08:41
Section 2: Entrepreneurial Types
6 Defining an Entrepreneur 05:42
7 Employee Manager, Intrapreneur, Franchisee & Business Opportunity Buyer 05:59
8 Independent, Practical Visionary & Summary 04:31
Section 3: Pathways to Ownership
9 Defining the Pathways 07:47
10 Purchased Format as a Start-up 04:12
11 Purchased Format as a Takeover 03:01
12 Independent as a Start-up 02:32
13 Independent as a Takeover 03:16
14 Special Considerations for Takeovers 06:09
Section 4: Aptitudes
15 Defining & Using Aptitudes 04:20
16 Aptitudes & Gifts of Intelligence 05:39
17 Generalist & Specialist 07:36
18 Introvert & Extrovert 03:22
19 Personal Frames of Reference 06:49
20 Spatial vs. Abstract Thinking 05:16
Section 5: Purchased Formats
21 Defining a Franchise 02:43
22 Traits of ‘Quality’ Franchises 05:05
23 Examining the Heart of a Franchise 04:26
24 Advantages of Franchising 02:22
25 Disadvantages of Franchising 01:51
26 Investigating via the Marketing Department 04:56
27 Final Thoughts on Franchising 05:07
Section 6: Case Studies
28 Using the Case Studies 01:43
29 Case 1. Delivering on an Entrepreneurial Vision 08:39
30 Case 2. Gradual Steps to Self-Employment 04:43
31 Case 3. Corporate Manager Finds an Entrepreneurial Home 06:25
32 Case 4. A Cautious Move to Independence 05:40
Section 7: Group Work, Planning Guides & Summary
33 Group Work 05:33
34 Personal Planning Guides 1 – 2 04:27
35 Personal Planning Guides 3-8 03:55
36 Summary 02:49