Entrepreneurship Programs Are All About Business, BUT
The Focus Program Is About YOU Finding A Logical Path To Self-Employment
Welcome to a unique and needed approach to entrepreneurship. The goal is to help prospective entrepreneurs better understand themselves and their potential fit in the world of self-employment. And it does so by addressing two critical questions: Should I really be self-employed, and if so, what type of business environment might best fit who I am? Our philosophy is simple: personal planning should always precede business planning.
As seen below, there are 36 well structured lectures including case studies, plus additional reading materials. There are no tests in this course. Instead, you’ll be prompted to reflect on and write about a number of subjects with the goal of creating a ‘Personal Entrepreneurial Portrait’, a word picture that is uniquely you. The focus is entirely on the complex personal decisions every entrepreneur must (or should) make before launching into self-employment.
Don’t rush through the program. Taking time to think and write about each element will deliver maximum personal insight.
ENTREPRENEURSHIP IS INDEPENDENCE AT WORK.℠
Course Outline
| Section 1: Orientation & Introduction | ||
|---|---|---|
| 1 | Stating The Problem | 04:44 |
| 2 | Foundation of the Focus Program | 04:52 |
| 3 | A Fundamental Truth About Self-Employment | 03:17 |
| 4 | A Formula for Successful Planning | 03:31 |
| 5 | Self Knowledge & Independence | 08:41 |
| Section 2: Entrepreneurial Types | ||
| 6 | Defining an Entrepreneur | 05:42 |
| 7 | Employee Manager, Intrapreneur, Franchisee & Business Opportunity Buyer | 05:59 |
| 8 | Independent, Practical Visionary & Summary | 04:31 |
| Section 3: Pathways to Ownership | ||
| 9 | Defining the Pathways | 07:47 |
| 10 | Purchased Format as a Start-up | 04:12 |
| 11 | Purchased Format as a Takeover | 03:01 |
| 12 | Independent as a Start-up | 02:32 |
| 13 | Independent as a Takeover | 03:16 |
| 14 | Special Considerations for Takeovers | 06:09 |
| Section 4: Aptitudes | ||
| 15 | Defining & Using Aptitudes | 04:20 |
| 16 | Aptitudes & Gifts of Intelligence | 05:39 |
| 17 | Generalist & Specialist | 07:36 |
| 18 | Introvert & Extrovert | 03:22 |
| 19 | Personal Frames of Reference | 06:49 |
| 20 | Spatial vs. Abstract Thinking | 05:16 |
| Section 5: Purchased Formats | ||
| 21 | Defining a Franchise | 02:43 |
| 22 | Traits of ‘Quality’ Franchises | 05:05 |
| 23 | Examining the Heart of a Franchise | 04:26 |
| 24 | Advantages of Franchising | 02:22 |
| 25 | Disadvantages of Franchising | 01:51 |
| 26 | Investigating via the Marketing Department | 04:56 |
| 27 | Final Thoughts on Franchising | 05:07 |
| Section 6: Case Studies | ||
| 28 | Using the Case Studies | 01:43 |
| 29 | Case 1. Delivering on an Entrepreneurial Vision | 08:39 |
| 30 | Case 2. Gradual Steps to Self-Employment | 04:43 |
| 31 | Case 3. Corporate Manager Finds an Entrepreneurial Home | 06:25 |
| 32 | Case 4. A Cautious Move to Independence | 05:40 |
| Section 7: Group Work, Planning Guides & Summary | ||
| 33 | Group Work | 05:33 |
| 34 | Personal Planning Guides 1 – 2 | 04:27 |
| 35 | Personal Planning Guides 3-8 | 03:55 |
| 36 | Summary | 02:49 |