Entrepreneurship Programs Are About Business Plans …

The Focus Program Is About Entrepreneurs Finding THEIR Logical Path To Self-Employment

Welcome to a unique and needed approach to entrepreneurship in which the mission is quite simple: Help prospective entrepreneurs better understand themselves and their potential fit in the world of business ownership BEFORE taking action. The Focus Program achieves this by addressing two critical questions: Should I really be self-employed, and if so, what type of business environment might best fit who I am? The philosophy driving the program is also simple, namely: Personal Planning Should Always Precede Business Planning.

There are 36 well structured lectures plus additional reading materials. There are no quizzes or tests in this course. Instead, students reflect on and write about a number of subjects with the goal of creating a ‘Personal Entrepreneurial Portrait’, a word picture of the prospective entrepreneur in action. The portrait results from complex personal decisions every entrepreneur must (or should) make before launching into self-employment.

ENTREPRENEURSHIP IS INDEPENDENCE AT WORK℠

Course Outline

Section 1: Orientation & Introduction
1 Stating The Problem 04:44
2 Foundation of the Focus Program 04:52
3 A Fundamental Truth About Self-Employment 03:17
4 A Formula for Successful Planning 03:31
5 Self Knowledge & Independence 08:41
Section 2: Entrepreneurial Types
6 Defining an Entrepreneur 05:42
7 Employee Manager, Intrapreneur, Franchisee & Business Opportunity Buyer 05:59
8 Independent, Practical Visionary & Summary 04:31
Section 3: Pathways to Ownership
9 Defining the Pathways 07:47
10 Purchased Format as a Start-up 04:12
11 Purchased Format as a Takeover 03:01
12 Independent as a Start-up 02:32
13 Independent as a Takeover 03:16
14 Special Considerations for Takeovers 06:09
Section 4: Aptitudes
15 Defining & Using Aptitudes 04:20
16 Aptitudes & Gifts of Intelligence 05:39
17 Generalist & Specialist 07:36
18 Introvert & Extrovert 03:22
19 Personal Frames of Reference 06:49
20 Spatial vs. Abstract Thinking 05:16
Section 5: Purchased Formats
21 Defining a Franchise 02:43
22 Traits of ‘Quality’ Franchises 05:05
23 Examining the Heart of a Franchise 04:26
24 Advantages of Franchising 02:22
25 Disadvantages of Franchising 01:51
26 Investigating via the Marketing Department 04:56
27 Final Thoughts on Franchising 05:07
Section 6: Case Studies
28 Using the Case Studies 01:43
29 Case 1. Delivering on an Entrepreneurial Vision 08:39
30 Case 2. Gradual Steps to Self-Employment 04:43
31 Case 3. Corporate Manager Finds an Entrepreneurial Home 06:25
32 Case 4. A Cautious Move to Independence 05:40
Section 7: Group Work, Planning Guides & Summary
33 Group Work 05:33
34 Personal Planning Guides 1 – 2 04:27
35 Personal Planning Guides 3-8 03:55
36 Summary 02:49
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