Entrepreneurship Programs are about Business Planning
The Focus Program is About YOU Finding a Logical Path to Self-Employment
The Focus Program For Emerging Entrepreneurs is a completely unique approach to entrepreneurship. It focuses totally on helping prospective entrepreneurs better understand their potential FIT in the world of business ownership. And it does so by helping answer two critical questions: Should I really be self-employed, and if so, what type of business environment might best fit who I am? Our bottom line philosophy is simple: personal planning should always precede business planning. Nowhere else will you find this belief to be the driving force for prospective entrepreneurs.
The course consists of 36 well structured lectures including case studies and additional reading materials. There are no quizzes or tests in this entrepreneurship course, but you will be prompted to read, reflect and write about a number of subjects with the goal of creating your own ‘Personal Entrepreneurial Portrait’℠ (PEP) as the final result. The development of your own multifaceted Personal Entrepreneurial Portrait℠ marks the difference between the Focus Program and all other entrepreneurship courses. It is the only course for emerging entrepreneurs that focuses entirely on the complex personal decisions every entrepreneur must (or at least should) make before launching into self-employment.
The sections and lectures are presented in a logical sequence meant to be completed over several days, if not weeks, in order to gain maximum personal insight on each topic.
Again, this is not a program dealing with business plans. Instead the focus is on you as an emerging entrepreneur. View the curriculum that follows and decide if these topics have been obstacles to your forward momentum.
Stated simply, the Focus Program is about the entrepreneur’s personal planning; something that should always precede business planning.
ENTREPRENEURSHIP IS INDEPENDENCE AT WORK.℠
Course Outline
| Section 1: Orientation & Introduction | ||
|---|---|---|
| 1 | Stating The Problem | 04:44 |
| 2 | Foundation of the Focus Program | 04:52 |
| 3 | A Fundamental Truth About Self-Employment | 03:17 |
| 4 | A Formula for Successful Planning | 03:31 |
| 5 | Self Knowledge & Independence | 08:41 |
| Section 2: Entrepreneurial Types | ||
| 6 | Defining an Entrepreneur | 05:42 |
| 7 | Employee Manager, Intrapreneur, Franchisee & Business Opportunity Buyer | 05:59 |
| 8 | Independent, Practical Visionary & Summary | 04:31 |
| Section 3: Pathways to Ownership | ||
| 9 | Defining the Pathways | 07:47 |
| 10 | Purchased Format as a Start-up | 04:12 |
| 11 | Purchased Format as a Takeover | 03:01 |
| 12 | Independent as a Start-up | 02:32 |
| 13 | Independent as a Takeover | 03:16 |
| 14 | Special Considerations for Takeovers | 06:09 |
| Section 4: Aptitudes | ||
| 15 | Defining & Using Aptitudes | 04:20 |
| 16 | Aptitudes & Gifts of Intelligence | 05:39 |
| 17 | Generalist & Specialist | 07:36 |
| 18 | Introvert & Extrovert | 03:22 |
| 19 | Personal Frames of Reference | 06:49 |
| 20 | Spatial vs. Abstract Thinking | 05:16 |
| Section 5: Purchased Formats | ||
| 21 | Defining a Franchise | 02:43 |
| 22 | Traits of ‘Quality’ Franchises | 05:05 |
| 23 | Examining the Heart of a Franchise | 04:26 |
| 24 | Advantages of Franchising | 02:22 |
| 25 | Disadvantages of Franchising | 01:51 |
| 26 | Investigating via the Marketing Department | 04:56 |
| 27 | Final Thoughts on Franchising | 05:07 |
| Section 6: Case Studies | ||
| 28 | Using the Case Studies | 01:43 |
| 29 | Case 1. Delivering on an Entrepreneurial Vision | 08:39 |
| 30 | Case 2. Gradual Steps to Self-Employment | 04:43 |
| 31 | Case 3. Corporate Manager Finds an Entrepreneurial Home | 06:25 |
| 32 | Case 4. A Cautious Move to Independence | 05:40 |
| Section 7: Group Work, Planning Guides & Summary | ||
| 33 | Group Work | 05:33 |
| 34 | Personal Planning Guides 1 – 2 | 04:27 |
| 35 | Personal Planning Guides 3-8 | 03:55 |
| 36 | Summary | 02:49 |