Welcome to a unique and needed approach to entrepreneurship in which the mission is quite simple: Help prospective entrepreneurs better understand themselves and their potential fit in the world of business ownership BEFORE taking action.
The Focus Program achieves this by addressing two critical questions: Should I really be self-employed, and if so, what type of business environment might best fit who I am? The philosophy driving the program is also simple, namely: Personal Planning Should Always Precede Business Planning.
There are 36 well structured lectures plus additional reading materials. There are no quizzes or tests in this course. Instead, students reflect on and write about a number of subjects with the goal of creating a ‘Personal Entrepreneurial Portrait’℠, a word picture of the prospective entrepreneur in action. The portrait results from complex personal decisions every entrepreneur must (or should) make before launching into self-employment.