Entrepreneurship ProgramsAre About Business Plans…
The Focus Program Is About Entrepreneurs Finding THEIR Logical Path To Self-Employment
Welcome to a unique and needed approach to entrepreneurship in which the mission is quite simple: Help prospective entrepreneurs better understand themselves and their potential fit in the world of business ownership BEFORE taking action.
The Focus Program achieves this by addressing two critical questions: Should I really be self-employed, and if so, what type of business environment might best fit who I am? The philosophy driving the program is also simple, namely: Personal Planning Should Always Precede Business Planning.
There are 36 well structured lectures plus additional reading materials. There are no quizzes or tests in this course. Instead, students reflect on and write about a number of subjects with the goal of creating a ‘Personal Entrepreneurial Portrait’℠, a word picture of the prospective entrepreneur in action. The portrait results from complex personal decisions every entrepreneur must (or should) make before launching into self-employment.
Adrianne Bibby
About the Program Leader
Adrianne Bibby is Principal of the Bibby Group, an international franchise consulting firm. She is a researcher and journalist providing information via articles and Bibby Group’s franchise blog.
Her career includes Newsday, Los Angeles Times and The New York Times where she was the Washington Bureau Editor.
Adrianne took her formal education at Princeton, Paris-Sorbonne, and Georgetown universities.
Why we started The Focus Program
We started The Focus Program because we saw too many small business owners and entrepreneurs fail when they could have succeeded with the right experience and instruction.
What you’ll learn
- The various ‘types’ of entrepreneurs and what your type is
- Why discovering your entrepreneurial self is a crucial step on the way to success
- The pros and cons of different paths to ownership and which one is best for you
- Whether you should buy a franchise and doing your due diligence
- How to define and use certain aptitudes you possess for choosing a business environment
- How to combine Personal Planning Guides with longer range entrepreneurial goals & choices
- How to use several Case Studies to demonstrate how the elements of the Focus Program fit together
- How to create a PERSONAL ENTREPRENEURIAL PORTRAIT (PEP)℠; a word picture of yourself in business
What people are saying
I own multiple businesses and graduated from a Top 20 MBA program, but the Focus process has been one of the most important learning experiences affecting my future success. It should be a requirement for any aspiring business student. The Bibby Group helped me discover important personal and business insights that I simply would not have discovered on my own, and unlike many other “coaching programs,” the Bibby Group helped me align these insights with future goals and plans. It may be an overused cliché, but if you are willing to put in the effort, this program is worth many times the price of admission. My only regret is I did not do it sooner.
John M., Nashville, TN
Course Outline
| Section 1: Orientation & Introduction | ||
|---|---|---|
| 1 | Stating The Problem | 04:44 |
| 2 | Foundation of the Focus Program | 04:52 |
| 3 | A Fundamental Truth About Self-Employment | 03:17 |
| 4 | A Formula for Successful Planning | 03:31 |
| 5 | Self Knowledge & Independence | 08:41 |
| Section 2: Entrepreneurial Types | ||
| 6 | Defining an Entrepreneur | 05:42 |
| 7 | Employee Manager, Intrapreneur, Franchisee & Business Opportunity Buyer | 05:59 |
| 8 | Independent, Practical Visionary & Summary | 04:31 |
| Section 3: Pathways to Ownership | ||
| 9 | Defining the Pathways | 07:47 |
| 10 | Purchased Format as a Start-up | 04:12 |
| 11 | Purchased Format as a Takeover | 03:01 |
| 12 | Independent as a Start-up | 02:32 |
| 13 | Independent as a Takeover | 03:16 |
| 14 | Special Considerations for Takeovers | 06:09 |
| Section 4: Aptitudes | ||
| 15 | Defining & Using Aptitudes | 04:20 |
| 16 | Aptitudes & Gifts of Intelligence | 05:39 |
| 17 | Generalist & Specialist | 07:36 |
| 18 | Introvert & Extrovert | 03:22 |
| 19 | Personal Frames of Reference | 06:49 |
| 20 | Spatial vs. Abstract Thinking | 05:16 |
| Section 5: Purchased Formats | ||
| 21 | Defining a Franchise | 02:43 |
| 22 | Traits of ‘Quality’ Franchises | 05:05 |
| 23 | Examining the Heart of a Franchise | 04:26 |
| 24 | Advantages of Franchising | 02:22 |
| 25 | Disadvantages of Franchising | 01:51 |
| 26 | Investigating via the Marketing Department | 04:56 |
| 27 | Final Thoughts on Franchising | 05:07 |
| Section 6: Case Studies | ||
| 28 | Using the Case Studies | 01:43 |
| 29 | Case 1. Delivering on an Entrepreneurial Vision | 08:39 |
| 30 | Case 2. Gradual Steps to Self-Employment | 04:43 |
| 31 | Case 3. Corporate Manager Finds an Entrepreneurial Home | 06:25 |
| 32 | Case 4. A Cautious Move to Independence | 05:40 |
| Section 7: Group Work, Planning Guides & Summary | ||
| 33 | Group Work | 05:33 |
| 34 | Personal Planning Guides 1 – 2 | 04:27 |
| 35 | Personal Planning Guides 3-8 | 03:55 |
| 36 | Summary | 02:49 |
Find out BEFORE you’re self-employed if being an entrepreneur is the right path for you
You’ll have immediate access to this one-of-a-kind, personal insight program for 99 days. If you or someone you know is dreaming about self-employment, but stalled due to insufficient focus, direction and conviction, the tools you require for making better, more informed decisions can be found in The Focus Program.
No one and no course can guarantee your entrepreneurial success, but the Focus Program will provide you with GREATER FOCUS, DIRECTION AND CLARITY FOR SELF-EMPLOYMENT THAN YOU HAVE TODAY!
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