Copyright, Nicholas A. Bibby, all rights reserved.
In part one of this article, the focus was on the
plight of entrepreneurs facing business failure. This installment deals
with most of the critical players involved, and an initial glimpse into
the truth about resources available for the entrepreneur.
The first important player is government. In general,
North American governments do a quality job of providing educational
and, in some cases, financial assistance to entrepreneurs. This is great
news for focused entrepreneurs who need technical business planning
and financial guidance. However, when it comes to businesses in trouble,
we find that planning and financial guidance tend to disappear. Resources
seem to dissolve in these cases in the same way that people in trouble
seem to loose fair weather friends. Therefore, new preventative measures
are required that will go beyond the scope of today’s responsive
government. What can be done? Much more in the planning stages, and
I will discuss that later on. Naturally, if government understood the
root cause of failure, it would fix the problem. Possible solutions
lie ahead, but here is one early clue. Business failure is not generally
a function of the business itself, it is a function of the person who
owns and operates the business, and that issue needs to be dealt with
long before business plans are ever made.
When it comes to small business failure, many agencies,
whose reason for being is to support small businesses, often find themselves
helpless. They are equipped to help start-ups, not businesses in trouble.
For example, if a loan is made to a sick business, which is often the
case, that cash injection will most likely just prolong an inevitable
death. In spite of its desire to do so, an outside agency cannot affect
real change in an individual business for several reasons. First, business
failure cannot be overcome short of day-to-day corrective involvement
in a venture. Second, by dint of personality, entrepreneurs and other
types of people, generally do not perceive the world in similar ways.
Third, help is being focused on the wrong problems. Hang on, I will
tell all before the story ends.
Now, just in case you are ready to jump down my throat
because you or your uncle work for the SBA or volunteer for SCORE, please
calm down, I am not attacking the fine work of these agencies or their
level of commitment to small business development. I am simply concerned
with their ability to effect change. Here are but three of many reasons
I feel this way. First, the people who work within these agencies are
primarily executives, administrators, managers and educators. Those
are all honorable, required functions in our world, but their experience,
mindset and skills usually do not relate to the entrepreneurial lifestyle
and personality. Working as an executive manager and owning a business
are not at all similar. Second, lest you think I am being critical,
which is absolutely not the case, let’s just assume that we placed
only ex-entrepreneurs in these agency slots. Even though that will never
happen, if it did, the parties could better relate, but it still wouldn’t
be the answer. Why? Because once again, small business is about living
and working in the trenches, and only the small business owner does
that on a day-to-day basis. The differences between living through a
business failure and talking about it are simply like night and day.
If you’ve been there, you know it’s true. And third, business
failure begins long before the business is ever launched. It starts
with a poor fit between the entrepreneur and their venture. We don’t
focus on that issue. Instead we examine systemic business problems,
and those issues are simply not the root causes of failure.
Next we have the banker. In terms of financial assistance
the banker can be a great asset, but don’t forget, our focus is
on troubled businesses. Due to priorities and abilities, not out of
lack of care or concern, the banker cannot champion the cause. In times
of trouble, the banker will attempt to “work out” the problem,
but be assured that ultimately, collection, in one form or another will
take precedence over entrepreneurial counseling. In addition, bankers,
like bureaucrats and managers, have and need specific skill sets in
order to be effective, and those skill sets are different from those
required of an entrepreneur. So once again, you will not generally find
a mindset fit between an entrepreneur and other personalities.
Now consider schools. Educators teach us about business
management systems, and today, we have many entrepreneurial courses
of study as well. However, knowing how to effectively manage a system
does not equate to the demands of entrepreneurship. We are fortunate
to have brilliant minds housed in prestigious academic settings, but
as important as business principles and systems are to successfully
running a business, once again, those issues are not at the very heart
of entrepreneurship.
Of course, we have to include the business owner’s
family, friends and other confidants. As deeply concerned as they are
for the welfare of their favorite entrepreneur, they are usually not
effective resources if the venture is in trouble. Mostly, after listening
tirelessly and offering suggestion after suggestion, friends and family
eventually have to get back to taking care of their own lives. Spouses,
children, parents, friends and trusted business advisors may feel the
owner’s heartache as though it was their own, but usually they
are helpless by-standers. When a business is in trouble, so is the owner;
this creates a very “human” connection.
So, this all sounds rather bleak, doesn’t it?
We have government agencies, banks, educators, friends and family all
around, but really no one to help. Do you recall the Ancient Mariner
by Samuel Coleridge? “Water, water everywhere, nor a drop to drink.”
The analogy works quite well in our story. Just as a thirsty sailor
cannot survive on saltwater, the foundering entrepreneur may be surrounded
by caring souls totally incapable of providing needed sustenance.
Sorry for the dreary picture, but business
failure is neither bright nor cheerful. Resources for entrepreneurs
may appear to be abundant, but their abundance is more easily sighted
by the successful small business than the ones in trouble. Let these
thoughts ferment for a while and I promise a ray of sunshine in Part
3. The focus will be the star of the show, the entrepreneur.
Part
Three